Starting A Movement

Today in my Organizational Behaviour class, we went over how to successfully create change in a business. My professor started off by showing us this 3 minute TED video that captures virtually everything you need to make a successful change/movement.




There are a lot of things in such a short video, but the key points are:

1. Leaders need guts to create a movement/change.
2. The initial followers active as leaders and must be treated as equals.
3. Leaders are responsible for nurturing followers.
4. Movements/change must be public.
5. More followers = less risk for newcomers.
6. Focus on the vision/movement/change rather than the people.

There are more subtle points, but these are the more important ones in my opinion.